This privacy policy (the "Policy") discloses the privacy practices for this Web site (the "Site"). For purposes of this Policy, the terms "we," "us" "our" and "Pantone" shall mean Pantone, Inc., and its wholly owned subsidiaries, the term "you" shall mean you as a user of this Site. By accessing this Site, you consent to our collection and use of your personal information as described in this Policy. Pantone may amend this Policy from time to time, at any time, without prior notice to you. If the changes represent a material departure from our current practices with respect to the use of personal information, the changes will be posted on the Site three days prior to taking effect.

This Policy applies to this Site only and does not apply to Web sites of other entities which link to this Site and/or to which we link. You should carefully review those Web sites’ privacy policies in order to determine how they treat your personal information.

Collection, Use and Retention of Information

When you visit the Site, we collect two types of information: (1) personal information about you which you choose to disclose, and (2) non-personal information about your visit to the Site that is collected on an aggregate basis as you browse this Site.

1. Personal Information and the ways we use it

A. Generally
Generally, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our existing and prospective customers. You can choose not to provide certain personal information, but then you might not be able to take advantage of many of our features. We may also use the information we collect to notify you from time to time about important changes to this Site, new services and special offers which we believe may be of interest to you. If you wish to be unsubscribed and do not wish to receive future updates and special offers, click on the link below and you will be automatically removed from our list.
http://www.pantone.com/unsubscribe

B. Credit Card Information
If you choose to purchase products or services from Pantone, you may be required to provide personal information and authorization to obtain information from various credit services. For example, you may need to provide us with your name; mailing address; E-mail address; credit card number; home and/or business phone number; other personal information (i.e., mother’s maiden name).

C. E-mail
If you choose to correspond with us through e-mail, we may retain the content of your E-mail and our response so that we can more efficiently handle any follow-up questions you may have. From time to time, Pantone may use your personal information to contact you by electronic mail concerning your use of our services. These communications are either to confirm orders placed with us, to inform you of important information regarding your account, or about general services provided by Pantone. If you do not want to receive E-mail from us, please so notify Pantone in writing or you may do so automatically on our UNSUBSCRIBE Web page. (Please note that if you elect not to receive E-mail from us, you will still receive order confirmations, as well as notices concerning changes to this Policy or other legal notices.)

D. Online Greeting Cards
If you choose to send an online greeting card using our Site, we collect your E-mail address and your recipient’s E-mail address to allow sending the content and providing confirmation that it has been received. We will not use your recipient’s E-mail address other than to send the greeting card. Our online greeting contents are treated as private correspondence between the sender and the recipient. We will not disclose the contents of any online greeting including your personal message other than to the intended recipient, except under the specific situations outlined in the Paragraph titled "Exceptions" below. Generally, we will not monitor or edit the content of the greetings you send. We may occasionally need to view your message for technical processing purposes or the maintenance of our network. Additionally, if you require our customer service representatives’ assistance in sending a greeting or verifying that a greeting was sent, that representative will be able to access all information about the card, including the recipient’s E-mail address and the personal message.

E. Online Surveys
The information you provide to Pantone via online surveys and promotions on the Site will be used for internal marketing purposes, including for the development of new services and information and, in certain instances, aggregate results of online surveys (without individual identification) will be also shared with the participants of the surveys.

F. myPANTONE
Pantone.com gives you access to certain information about you for the limited purpose of viewing and, in certain cases, updating that information. To view or change this information, to be removed from our distribution lists, or correct any information we may have about you, click here and log into your "myPANTONE" account, then click on the left-hand link titled "edit profile." If you do not remember your user name and password, click here.

When you update information, we usually keep a copy of the prior version for our records.

2. Web Site Use Information

Similar to other commercial Web sites, this Site utilizes a standard technology called "cookies" and Web server logs to collect information about how this Site is used.

A. What are Cookies and how we use them
"Cookies" are small pieces of data that are stored by a user’s Web browser on the user’s hard drive and allow Web servers to recognize the computer used to access a Web site. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at the Site, and the Web sites visited just before and just after this Site. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user’s transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

We use Web site browser software tools such as cookies and Web server logs to gather information about this Site users’ browsing activities in order to constantly improve this Site and better serve our customers. This information assists us to design and arrange our Web pages in a user-friendly manner and to continually improve this Site to better meet the needs of our existing and prospective customers. We do not use these technologies to capture your individual E-mail address or any personally identifying information about you, although they do permit us to send focused online banner advertisements or other such responses to you. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Note, however, that if you choose not to accept cookies, you may not be able to use certain features on this Site, such as favorites, history and you will be unable to use the Pantone online ordering process (shopping cart).

B. Cookies used by Third Party Advertisers
Our ads may be posted on the Internet by third-party advertisers. These third-party advertisers may also use cookies to assess and improve the effectiveness of ads for their clients. They may use anonymous information about your visits to this Site and other Web sites. Such information can include, date/time of banner ad shown, the banner ad that was shown, their cookie, and the IP address. This information can also be used for online preference marketing purposes. Pantone does not use or have access to this information.

3. Disclosure of Information

A. Generally
We may provide aggregate information about our customers, sales, Site traffic patterns and related Site information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Policy.

B. Sharing Information with Agents; Service Providers
We engage other companies and individuals to perform functions on our behalf. Examples include sending postal mail and E-mail to you, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. We also engage other companies and individuals to perform enhanced services on our behalf. These persons have access to personal information needed to perform their functions/services.

C. Sharing Information with Strategic Partners
We may occasionally enter into strategic marketing alliances or partnerships with third parties who have been screened for this purpose, who may be given access to personal information including your name, address, telephone number and E-mail address for the purpose of providing you information regarding products and services that we think will be of interest to you. In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to the information and we will not share information regarding your social security number or other personal financial data. If you wish to be UNSUBSCRIBED and do not wish your personal information to be delivered to our Strategic Partners, click on the link below and you will be automatically removed from our list.
http://www.pantone.com/unsubscribe

D. Business Transfers
As we continue to develop our business, we might sell or buy businesses or their assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that all or substantially all of Pantone’s assets are acquired, customer information will of course be one of the transferred assets.

E. Sharing Information with Third Parties
From time to time, you may notice offers from outside companies advertised on this Site. We take measures to select product or service providers that are responsible and afford privacy protections to their customers. However, we cannot and do not make any representations about the practices and policies of these companies.

F. Exceptions
Nothing in the above policies shall be deemed to prevent us from disclosing your personal information to appropriate third parties when we are legally compelled to do so or if we believe in good faith that such disclosure is necessary to inter alia (i) comply with legal process, (ii) protect Pantone’s legal rights and/or property, (iii) investigate information regarding usage of a false E-mail address to send materials through this Site or protect against harassing, threatening, or abusive messages (iv) protect from fraud and credit risk and (v) protect against misuse or unauthorized use of this Site including its content.

4. How We Secure Information Transmissions

A. Information Security
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your username and password and to your computer. Be sure to sign off when finished using a shared computer.

B. Employee Access, Training and Expectations
Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.

5. Other Web Sites Linked to this Site
We are not responsible for the practices employed by Web sites linked to or from this Site nor the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of this Site.

Please remember that when you use a link to go from this Site to another Web site, our Policy is no longer in effect. Your browsing and interaction on any other Web site, including Web sites which have a link to this Site, is subject to that Web site’s own rules and policies. Please read over those rules and policies before proceeding.

6. Children’s Privacy
This Site is not intended for the use of children. We do not knowingly market to, or solicit data from, children. If you are under 18, you may use this Site only with involvement of a parent or guardian.

If you have any concern about privacy at this Site, please send us a thorough description to webmaster, and we will try to resolve it. Our business changes constantly. Our Policy will likely change also, and use of information that we gather now is subject to the Policy in effect at the time of use. We may E-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check this Site frequently to see recent changes.

For further information on terms governing use of this Site, see Pantone’s Terms of Use.